Here are some key factors to consider when selecting a domain.

Stick with “.com”

Make the .com extension your #1 priority compared to settling for a .net or .org or other extension because your name is already taken as a .com.

One Possible Spelling

Avoid words that could be misspelled such as graham vs. gram. However, there is a keyword selection strategy that actually uses mistyped searches to rank keywords for their misspelling. this tactic could also be used in domain selection, but select the word that would be the least misspelled and purchased the domain with the intent of having it redirected to the other domain that would not be a likely to be misspelled.

Shorter is Better

This is common sense when you think about how difficult it is to type in a domain such as

Commercial Appeal

Think about how the domain would appear as a business name or a headline on an advertising piece. Got Milk? has commercial appeal because it is short, snappy and conveys what the product is directly.

No Hyphens is not a wise alternative to the same domain that is already being used without the hyphens. People could easily type in your domain without the hyphens and go directly to your competitor.

Other Extensions

If you believe you have the perfect domain name that works, you may want to consider buying other extensions that possible competitors may snatch up because they too think your domain is a valuable name and are willing to settle for a .net or .biz. You can buy these extensions and have them all redirect to your .com.

Singular vs. Plural vs. skyviewskylight seems easy to use the most common and grammatically correct spelling. If your name is plumbingsolutions, then it would be wise to also grab the singular version and redirect the URL. Or, select a domain spelling where you don’t have this dilemma.

Keyword Rich

A domain that contains your top keywords is ideal, but is not critical if your page and website content is optimized for your keywords. I would begin your domain selection strategy with your keywords if available, and if needed, add prefixes such as “my” or “best” as these would be ignored by the search engines but allow you to have your keywords in the domain the way you want.

Avoid Numeral Substitutions

Amateur mistake is to select a domain name such as cookies2you or flowers4you. People can instead type in the “to” or “for” if they are simply going by a memory of your domain or just not pay attention. It looks clever on printed material, but don’t use it if the proper spelled out version is already taken.

Easy to Type

Names with awkward spelling or words not commonly used should be avoided. a domain such as is very difficult to type into a browser.

Business Name vs. Domain Name

Many established businesses use their existing business name to help brand their online presence, but this could be a mistake. People search using keywords. If they do not know of your company, why would they be searching for you? They are searching for the keywords or what your product or service is or the solution or benefits you provide. So if your business name is Strategic Planning Specialists and you are a land development consultant, people will not be searching for “strategic” or “specialist” when searching for a land development consultant.

It’s OK to have your domain name completely different than your actual business name. Just make sure your website title includes your actual business name. You can always use your keywords in the tagline and meta tag description for search engine visibility.

Searching for a domain name is fun. After you make a list of some possible good domains, type them into the search tool below.